BYU players run onto the field for warm-ups as BYU and Oklahoma play at Cowboys stadium in Arlington Texas. Saturday, Sept. 5, 2009. Photo by Scott G Winterton Deseret News.
When it comes to the Big 12’s exploration of expansion, a candidate school’s broadcast following and access to media markets is a major issue.
PROVO — When it comes to the Big 12’s exploration of expansion, a candidate school’s broadcast following and access to media markets is a major issue.
Television networks are powerful in the world of college athletics, and millions of dollars of revenue flow to individual schools thanks to broadcasting rights.