North American esports organisation Team Liquid announced today a four-year partnership with cryptocurrency exchange Coinbase.
Over the next four years, the two companies will collaborate on multiple projects and integrations, as well as on developing technology that elevates the overall fan experience, the two parties announced.
Team Liquid’s official store will also see the integration of a crypto-based payment feature.
The multifaceted partnership, which is based on ‘creating and delivering content that resonates with fans’, will see Coinbase and Team Liquid collaborate in numerous ways.